Oooh behave

And here’s a piece from the latest edition of Behave, Hall & Partners’ house mag.

Always a good read, my piece is about “What kinda” questions: “what kind of thing is this?” “what kind of problem?” etc

The point being if you know what kind of thing you’re dealing with, it’s a whole lot easier to what out what kind of solution might have worked elsewhere. And to copy it…

And oh, along the way, I manage to big up two of my heroes and mentors, Paul Feldwick and Mike Hall.