We Hate Copying.

Posted by on Mar 31, 2015 in Uncategorized | No Comments

Sometimes it’s hard to believe quite how deep rooted our dislike of copying is.

Take this nice little piece in the Guardian recently:


The visual tells a story about what goes on between individuals’ ears – in their brains.

But the body of the story is almost all about what happens between people – copying.

Sometimes we can’t see the woods for the trees.

Anyway it’s a good read – go have a look and learn about how we give to causes that others do, and more when others have given more.

Copy, copy, copy (all courtesy of those lovely people at the government’s Nudge Unit.)

Just tell them I sent you.