Big Data, not Magic Data readers offer

Numbers

 

Been thinking a lot about the Big Data thing recently and a. how reminiscent it is of the CRM goldrush (follow the money, as the man said) and b. how dubious much of the thinking being trotted out – about people, organisations and measurement.

And oh, little things about how advertising and marketing actually work – a clue, it's not like this…

2311DA4A51970076112FFB

So here's a piece that Alex and I wrote for the upcoming issue of Admap – free download for a while!

Let me know what you think
Download Big_Data_not_magic_data