Nice piece by the always excellent Victoria Coren in GQ this month exploring (for a male audience) the whole 50 Shades of Grey phenomenon. Here she discusses why women are reading it…
"You can shelve the idea of awkward
mimicry; women are not necessarily reading Fifty Shades
because they find it sexy anyway.They are reading it for two reasons. First: because everyone
else is. There comes a point when one simply has to join in for
fear of being left out. But I was the same about getting a
recycling bin, and that didn't turn me on much either"
Another example of IHWSH and the People not the Thing thing?