Marketing Revolution

Posted by on Jul 18, 2012 in Books, marketing | No Comments



For those who were at the fantastic launch of MarketReach from Royal Mail last night (more of which anon), here's the 1960 Journal of Marketing piece by Robert J Keith of Pillsbury Download Kelley I mentioned in my speech

Compare and contrast the hope and idealism with the cold-eyed realism of Stephen King's "Has Marketing Failed or was it never really tried"

Here's one of the Masters with another kind of revolution