Nice line in Sunday Times piece on the "mummy porn sensation" Fifty Shades of…
"It started as a dirty secret for the stuck-at-home mum, its success put down to the fact that middle-aged women could buy and read it secretly on Kindle. It has since acquired a new, younger following, who far from reading it furtively on screen, carry their paperback with the same self-conscious pride as their Cambridge satchel. What's the point of joining a craze if nobody sees you doing it?"
One of the downsides of the rise of e-readers and tablets as replacements for physical books is that it's hard to see other people's choices. In a (culture) market, flooded with alternative choices & hard to spot expertise, popularity is a key heuristic.
I wonder when the publishing industry will clock this one?