Behavioural economics and the “I” thing (again)

Digital-Human-8-Principles-of-Behavioural-Economics-HD1

Pic via @mhallsworth and @primedecision

Interesting infographic/poster on the big strands of behavioural economics for those thinking about behaviour change.

Here's the thing: 7 of the 8 strands captured here are to do with the individals and their individual cognitive quirks.

Only 1 of the 8 (handily labelled "follow the HERD", nice) acknowledges that we are social creatures and that our behaviour is primarily shaped by other people and not our own volition.

I'm afraid you'll be hearing me say this again and again over the next few weeks as it's one of the jumping off points for our new book, I'll Have What She's Having – Mapping Social Behavior (which is out later this week). Here's what eoan made of it