Very interesting piece of research about behaviour change and the localism agenda that I stumbled on today. Download KBTLondonCouncilsFinalPUBLISH2
Those from this side of the pond will know of the sponsors – Keep Britain Tidy – and those of you from elsewhere will be able to work out what they're about.
The point being, few organisations have more experience of trying to change human behaviour (in the UK at least).
So while (if we were being picky) we could criticize the trad ask-answer research methodology at the study's heart, I think the report raises some tricky issues for those who assume that just pushing decision making down to the local community is going to work and make things better. For example:
things that drive dissatisfaction don't necessarily drive satisfaction (e.g. street cleanliness)