What they’re having

Posted by on Dec 2, 2010 in behaviour change, Social Influence | One Comment


Was recently sitting in the cafe opposite The School of Life with TSOL's own Morgwn chewing the fat when we noticed a small tour group gathering in front of the shop.

Then, as we watched, the tour guide do her spiel in the driving rain, we spotted several passers-by attracted by the crowd to cross the road, stand and listen, too, before they wandered off.

Another great example of how we outsource cognition – use other people to tell us where the good stuff is


1 Comment

  1. Britt Raybould
    December 6, 2010

    With Facebook’s recent changes to the profile page, I suspect we’ll see more of this outsourcing as we look for ways to filter information and opportunities. It reminds me a bit of listening to stories told by my parents and grandparents. I may not apply the exact same lesson or logic to my decisions, but they’ve definitely been useful for working through new ideas and experiences.