Claimed vs. Actual: real and present dangers

Posted by on Dec 16, 2010 in Illusion of I, Market Research | One Comment

HT @joelrubinson

Interesting example of the huge gap between what people claim to do and what folk actually do. Of course, the difference is not always so obvious or so large as it is here but some kind of difference there is likely to be.

Note also how embarrassing it can be when you take market research literally and assume that people know what they do, how they do it and that they can tell market researchers/therapists/themselves so.

Think about it next time your considering a survey or the data it generates.

Free gift: demonstration that the web isn't really built on cats but mice



1 Comment

  1. Abercrombie And Fitch
    December 27, 2010

    I had to refresh the page 2 times to view this page for some reason, however, the information here was worth the wait.