Nudging with Rory

Posted by on Jun 15, 2010 in behaviour change, Social Influence | 2 Comments

Great event tonight with the chubby Welshman and Richard "Nudge" Thaler talking around Nudge and Behavioral Economics

 Couple of thoughts that were prompted by the questions (more I suppose than their interaction):

i. how easy it is for adfolk to accept that humans are pretty poor "Econs" (rational choice agents)

ii. equally, how difficult it is to buy into human behaviour being anything other than the result of the aggregate of independent, self-determining agency

iii. particularly when individual human minds appear to have such a wealth of cognitive biases, quirks and tics for us to use as "insights and such)

Really, we've got to get through this BE phase so that we can start to work with the Social insights that really describe human behaviour and how it spreads.

C'mon, let's be having you…


  1. Tayla
    June 15, 2010

    I’ve yet to be convinced by the ability of BE and nudge. Sure it works for the liberal middle classes, but neither the true upper classes, nor the bottom of the pile will notice/acknowledge it

  2. John
    June 16, 2010

    Industry still seeking to influence behaviour rather than be where behaviour takes people.