Football is a social object

Posted by on Jun 19, 2010 in social object | 3 Comments

It's rarely fun being an England sports fan (with the exception of today's Rugby Union team who scraped a win over Australia mostly our teams disappoint). The current football world cup provides yet another opportunity for an
England team to
counter our excessively high expectations.

I'm sure someone else has mentioned it, but the whole event (indeed perhaps sport itself) seems to me to serve as a social object: it gives us an excuse to interact with each other when we wouldn't otherwise: it provides the essential lubrication of our social world, whether or not you understand the Offside Rule or not.

So far in the last few weeks I've conversed with taxi drivers in 5 countries about it, florists & fishmongers, bank clerks and (of course) clients. Good or bad, the antics of the likes of Rooney give us something to talk about and share. And whether we win or lose, that's the real truth behind former Liverpool Manager Bill Shankly's oft-quoted "Football's not a matter of life and death; it's more important than that". It's about us, ultimately.


  1. James Cherkoff
    June 19, 2010

    Pretty anti-social last night! 😉

  2. Leigh Caldwell
    June 19, 2010

    A posting I completely agree with…it’s been a while!
    I wrote about this way back during the Olympics…I believe the social glue created by national sporting events increases trust, cooperation and therefore economic performance. This may economically justify the government’s subsidy of sporting prowess:

  3. Steve
    June 22, 2010

    Speaking of football as a social lubricant, can I invite your reader to try our social World Cup football game, maybe whilst enjoying liquid lubricant with friends: