Your brand is mostly “garnish”

Posted by on Feb 9, 2010 in social object | 2 Comments

Another little suggestion from HERD HQ: with all this talk of communities and social objects, just remember that at best your brand is "garnish", not the main deal.

Of course, there are some brands which are centre-plate, but for most of us, if we do really well, we get to be on the side. And even for the centre-platers, it's often the social stuff that's baked in that gives it its status.

The real deal being (of course) other people.

More "garnish" here.


  1. Mike Tyldesley
    February 20, 2010

    I see from this morning’s Guardian that you are influencing the course of this year’s election Mark…….

  2. Mark Earls
    February 21, 2010

    Thanks, Mike. Or is it that they are choosing to be influenced by HERD? 😉