Tools from evolutionary science for understanding Human Behaviour


Very excited about the session I'm running at the Market Research Society Conference at the end of March:

I've got Dr. Alex Bentley and Professor Mike O'Brien confirmed for a session exploring how they have applied ideas and techniques from evolutionary science to the study of human behaviour. 

If you thought all evolution had to offer the study of contemporary human behaviour was Geoffrey Miller & Robin Wight's Peacock's Tailery (that most of what we do, we do to signal our reproductive fitness), then think again. Cultural evolution is now a highly developed multi-disciplined, many-headed school that has much more to say to us – not least, it uses hard data, not speculation to do its thinking. 

Now as we have these guys in London for a few days – would anyone be interested a longer, more detailed session to explore these ideas further and to share their techniques?


  1. Wendy Gordon
    February 12, 2010

    Yes me – feel as if I’m tagging behind a bit but would love to wrestle with real examples relevant to the work we do

  2. Mr Barclay
    February 12, 2010

    did you do the session in London? if so can you point me to any information or findings from the session please

  3. Mark Earls
    February 12, 2010

    It’s coming up, Mr. B – March 24th