Overheard in a bar: what marketing does

Posted by on Feb 21, 2010 in behaviour change, HERD travels, Travel | 5 Comments

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(Yes, that's me in the glass)

Just back from a crazy ten day research trip of snowy New England which included a visit to this great bar in Boston, Drink

Great line from one of the excellent bar staff when we enquired where they kept the booze:

"Oh, we keep it locked away. We don't want things like brand preference or marketing getting in the way of making a good choice"

5 Comments

  1. Lea Simpson
    February 23, 2010

    so true sometimes…

  2. Promotional Products
    February 25, 2010

    Hilarious. Hope the trip went well.

  3. Mike
    February 27, 2010

    Maybe I am confused, but I dont really see how that would affect anyone’s choice.
    If I went to a bar and wanted a vodka and cranberry, I would totally be able to tell the difference between grey goose and some cheap bottle of dimitiris
    it is worth spending more and knowing what your getting, than getting sold bottom shelf product

  4. Mark Earls
    March 1, 2010

    Interesting point, Mike.
    Evidence would suggest that drinks choices are no different from others – we use brands to short-cut the difficulty of choosing not because the product is important. And embedded in that use of brands, is often – more often than any of us would care to imagine – the heuristic of what other folk are doing.
    Also, in this (upmarket) bar in particular, the point being to encourage customers to let go of their notions of what’s good and work with the bartender…

  5. Rebekah
    October 18, 2010

    Haha I think that’s great! Maybe by trusting that corky bartender you may get a wonderful new drink that you would have never dreamed of ordering.