What really matters to you?

Posted by on Jan 10, 2010 in Uncategorized | 4 Comments

Unless you turn your business into a vehicle for your passions and beliefs, you'll end up with just another Vanilla enterprise. Just another whatever it is you do.
It's not easy but, boy, is it worth it.
Like the late great Ian Dury put it,
"Don't do nothing that is cut price
You know what that'll make be"
Being sensible and measured and professional is all very well but it won't make you stand out or be valuable to your customers.
Just let your passions and beliefs light the way
What really matters to you?


  1. mysulliedflesh
    January 11, 2010


  2. Brian Driggs
    January 11, 2010

    Rather than turning a business into a vehicle for my passions and my beliefs, I love the idea of turning those passions and beliefs into a business. I’m not sure how that will work, or if it will work to the extent that will allow me (and those with whom I share this passion and have brought into the project as equals) to do it as a sole source of income, but it’s worth doing.
    The best part about it is, even when you’re not making any money at it, the excitement of doing something so brilliant (at least in our minds) feels so good that we can’t help but want to keep doing it and to do more of it in the future.
    Here’s to the future. As HAL9000 said in the movie 2010, “Something wonderful is about to happen.” This is the year we make contact. I’m looking forward to it.
    Thanks for the reminder, Mark.

  3. Promotional Products
    January 22, 2010

    I love the turn of phrase, that really turns the whole concept. If you are passionate and love something, others will see why it’s important to you and want to buy in. Great post mark.

  4. Barbara
    February 6, 2010

    great blog! keep it up 🙂
    thank you for the inspiring words. i am a new business owner and i need positive thoughts like that. my company website was recently done by Prova and everything is working fine as expected. i feel 2010 will be great year for me 🙂