Purpose ideas are not just for Christmas

Posted by on Nov 17, 2009 in Uncategorized | No Comments


Pic c/o Hugh

Struck forcibly by how much interest in the higher echelons of business is now being showed again in the idea of purpose in business

Here, here & here for starters.

Even the lovely Jamie gets in on the game here.

But – as we've always said – a purpose idea is not just for bad times, good times or Christmas: it's the heart of modern marketing. Job 1 = find, understand and learn to live out the purpose of your business.

But it's not just for the bad times or the turnaround or the tricky situations; purpose is for ever.

[Btw just remembered. The inside of the waistband of my howies jeans says this: "if you don't stand for something, you'll stand for anything"]