So a bunch of us got together and thought we could do better than the IPA if we created a conversation together.
We talked and talked and out of that conversation came this view of the big picture – the changes in the landscape for business – Download Ipa-socialbigpictureseptdraft-1
And now we've suggested some emerging principles for businesses operating in this new landscape
Here's mine: People not consumers Download People not consumers2 please have a read and let me know what you think asap.
Please also go visit these folk and have your say:
Social agenda not business agenda – Le’Nise Brothers
Continuous conversation not campaigning – John V Willshire
Long term impacts not quick fixes – Faris Yakob
Marketing with people not to people – Katy Lindemann
Being authentic not persuasive – Neil Perkin
Perpetual beta – Jamie Coomber
Technology changes, people don’t – Amelia Torode
Change will never be this slow again – Graeme Wood
Measurement – Asi Sharabi