The New Landscape (IPA Social pts 2-11)

Posted by on Sep 21, 2009 in Uncategorized | One Comment


[For backstory go here]

So a bunch of us got together and thought we could do better than the IPA if we created a conversation together.

We talked and talked and out of that conversation came this view of the big picture – the changes in the landscape for business – Download Ipa-socialbigpictureseptdraft-1

And now we've suggested some emerging principles for businesses operating in this new landscape

Here's mine:   People not consumers Download People not consumers2 please have a read and let me know what you think asap.

Please also go visit these folk and have your say:

Social agenda not business agenda – Le’Nise Brothers

Continuous conversation not campaigning – John V Willshire

Long term impacts not quick fixes – Faris Yakob

Marketing with people not to people – Katy Lindemann

Being authentic not persuasive – Neil Perkin

Perpetual beta – Jamie Coomber

Technology changes, people don’t – Amelia Torode

Change will never be this slow again – Graeme Wood

Measurement – Asi Sharabi

1 Comment

  1. Phil Dearson
    September 29, 2009

    Thanks for posting your draft. I’m trying to see everything as a draft these days but that’s easier said than done.
    I like your point of view and struggle with the word “consumer”. It implies us-and-them when in reality there is only “us”. Brand Managers and Marketing Directors etc are consumers too. In that sense, it’s a meaningless term. It’s far too easy to sit in an agency meeting and think about faceless “campaign targets” rather than real people. If you can at least try to put yourself in someone else’s shoes, have a little empathy, then hopefully business will become more human-friendly.