The big picture of social stuff

Posted by on Sep 11, 2009 in IPAsocial | 7 Comments


If you're in the UK social media world you may remember the broohaha surrounding the IPA's social media report earlier this year (like the stuff about it being a closed/finite report and it costing £75 and all that)…

Well a bunch of us who are already working the space have been having an alternative conversation about what to do to move things on a bit in a more Socially appropriate way and this is a collation of our "big picture" introduction that I've pulled together. Download IPA SocialBIGPICTURESeptdraft

It's intended as a description of how the landscape has been changed by connective technology and (more importantly) our adoption of it…the central point being I guess, that SM is not just another medium to sit alongside the others (it's not our medium anyway); it just changes the map completely.

Much of it you may have heard before – much of it I hope you'd agree with, but the point is to articulate how we see things.

Of course, as you'd expect, the text is provisional, open to change and…well, make of it what you will if you find it useful. Just please let me know what you think…


  1. nicole
    September 14, 2009

    thanks for the ipa social sept draft that i’ve just downloaded – thats what happens when you have too many thinkers and not enough doers! its actually about who you know and then connecting the right people together – to make something happen…..

  2. Ben Bleet
    September 14, 2009

    This is bang on, it sums up the current thinking around how things need to evolve to utilise the tools available to us.

  3. Jamie The Pigeon
    September 15, 2009

    I think FLOCK and not Herd.

  4. Niall Harbison
    September 21, 2009

    What scares me the most is the amount of people thinking social media is the be all and end all. It is a great way of talking to customers and interacting but as you say it should sit alongside and hopefully tie in with other mediums.

  5. Jacob Wright
    September 22, 2009

    Is there any evidence around that ‘word of mouth’ and its influence per se have actually increased since social media? Or is it just that now it’s in a channel where we can all see it happening? Availability heuristic and all that…

  6. Mark Earls
    October 2, 2009

    Not seen anything definite on the actual occurence of WoM but suggest you may be right about how we think it is more frequent…but please don’t call it a channel!

  7. Caroline Nute
    October 18, 2009

    Sorry for barging into this conversation about which I know nothing, but I saw an article in the Australia Magazine yesterday about your ideas about “Herd” behaviour. Considering I had just spent the day at an “Activate” course promoting ways of getting people to listen to your cause,(in our case getting people to become vocal about the need to act on climate change and letting our Australian goverment know what we need them to do an say Australia will commit to when K. Rudd is at Copenhagen in December),I wondered if you could provide us with any “Basic rules” that should be followed to ‘start a trend’and get people to act quickly? DO’s and DON’Ts?
    Would appreciate your feedback greatly. Caroline