[For the full back story go here but for those who can't be bothered read on]
You'll no doubt have read here or elsewhere stuff around the IPA social conversation – a response by a bunch of us interested parties to the IPA's original attempt at getting to grips with the Social Thing.
We've talked and shared and now we're hoping to stimulate the conversation further (and more importantly wider) by posting our ideas about what the social revolution really means
While on October 6th, there's a realworld event in Belgrave Square, we hope that the conversation proper starts today: each of us involved is posting a principle that we find useful for folk to do with what they will (knowing that they will or won't, if you see what I mean – that being the nature of the social thing).
Here's mine (revised following suggestions: Download People not consumers3
1. People not consumers – Mark Earls
2. Social agenda not business agenda – Le’Nise Brothers
3. Continuous conversation not campaigning – John V Willshire
4. Long term impacts not quick fixes – Faris Yakob
5. Marketing with people not to people – Katy Lindemann
6. Being authentic not persuasive – Neil Perkin
7. Perpetual beta – Jamie Coomber
8. Technology changes, people don’t – Amelia Torode
9. Change will never be this slow again – Graeme Wood
10. Measurement – Asi Sharabi
Please join in. As Katy puts it:
These ten principles are just a starting point; provokers of
conversation, thoughts, ideas… an invitation to you (yes, YOU) to join
in. Why? Our aim with this project is to move the debate beyond simply
the theoretical, and into the practical; examples of approaches that
have worked, and which have not. What does success look like? What do
you need to do first?
We believe that by sharing information and case studies around
’social communications’ we will all, from the largest agency to the
nimblest freelancer, from the most traditional client to the youngest
start-up, benefit from this open source of knowledge.
So please join the debate by leaving your thoughts around the
principle I’m writing about in the comments below – and go see what the others have to say.
UPDATE 2. Here's Campaign's write up of the night, featuring the lovely AmeliaDownload Social