How HELP could help you

Posted by on Aug 10, 2009 in social object | One Comment

Nice Adage piece (HT Tash) re Richard Fine's excellent HELP brand


Pic c/o Vanity Fair

Couple of thoughts immediately strike me: good ol' familiar ones…

1. The importance of not complying with the how the existing industry does stuff

2. Being interesting

3. Doing interesting

4. Recognising that it's how you get folk to interact around with you that matters most – that Ol' Social Object stuff again…

1 Comment

  1. martin bailie
    August 10, 2009

    nice example! people understanding at its simplest.