There's a lot to be learned from standing back and challenging some of our most precious assumptions (I think I've made some kind of career from doing this…)
But here's a nice little McKinsey piece about system thinking, natural and economic disasters. Go ahead, read it but ponder the latter stretch particularly the suggestions…
"Make the system the unit of analysis. You can’t assess the
behavior and performance of a specific agent—for example, a
financial-services company—without gauging the behavior and performance
of the system in which it is embedded"
Same goes of the people we used to call "the consumer", I reckon.
Too much of our thinking in marketing, management and politics is about the particular (the individual, the particular brand) without really enough attention being paid to the system within which that exists…