Pic c/o exactitudes.com
All too often we find ourselves drawn to the exceptional – the influential, the talented, the leading edge & the heroic. One of the most common questions I get at the moment about social influence is about who starts trends and fashions – surely there are some special individuals who have all the cool ideas? Surely…(see the debate about the Sasquatch dancing man video). As you probably know, I think it's fundamentally misguided and represents a misunderstanding of how influence works and how things really spread.
Well, Anthony Gormley's new human sculpture project in Trafalgar Square reminds us to do the opposite: to focus on ordinary people. On the people who do the heavy lifting of spreading stuff. On ordinary people.