Who are these buffoons?

Posted by on Jun 15, 2009 in Uncategorized | 4 Comments

35054795 Just read this piece about social media and direct marketing that come up on the Twitterfeeds from the curiously named Strongmail

Tell me what you think is wrong with this statement:

"A natural extension of email marketing, Social
Direct puts the marketer in control to send targeted and personalized
messages to vibrant and fast-growing social communities"

I'm not sure where to start. What about "personalized vs. "communities"? "Natural extension to email…"?

Or more simply, "puts the marketer in control"?

Where do these people get off? What planet are they from?

4 Comments

  1. Armando Alves
    June 15, 2009

    Quoting Hugh,
    “If you talked to people the way advertising talked to people, they’d punch you in the face.”

  2. luke keen
    June 15, 2009

    well to use a simple but brilliant phrase i heard the other day, then downlaoded as my background “If you talked to people like advertising talked to people, they’d punch you in the face”
    Now I know this strongmail didn’t say the above to me in the real world, with their mouths. but it’s so vile I actually want to punch them in their real world mouths and invoce the spirit of Bill Hicks to get them to kill themselves

  3. Peeyoosh Chandra
    June 16, 2009

    Planet Direct marketing!

  4. Mark McGuinness
    June 16, 2009

    ‘Control’ – great film, terrible marketing philosophy.