Communication without messaging

Posted by on Jun 17, 2009 in Uncategorized | 2 Comments

1_fullsize-2 Neat little example of gestural communication (i.e. non-informational) that is being used to get cyclists on our local canal to slow down

No message but nonetheless impactful: remember it's not what you say that counts, it's what you do.

For now, let's just say it's a good marker for how advertising of the future might be.

Or is it just the rift opening under Camden…?


  1. kevin mclean
    June 17, 2009

    Fantastic! It seems though that it’s getting cyclists to stop, get off and look, rather than to slow down? I wonder what the equivalent would be for cars to make them eg keep to 20 mph. Great to catch up on reading a few tings on yr blog, also been too-o busy, without the excuse of about to go on holiday..!

  2. David Locke
    June 18, 2009

    Just avoid the puddle. Why will that make me slow dow? When rode a bike, it wouldn’t make me slow down more than once.
    Like ads on the floor at the grocery store, arg! Just stop. Stop interrupting my walk down the asle. I’m either buying your stuff already, or I’m not. No ad, no sign, no trick, no interruption will change what I buy. A better job might help, but nothing short of that.