After Btween09

Posted by on Jun 12, 2009 in Uncategorized | 3 Comments


As I post this, the gang still in Liverpool are still enjoying day 2 of Katz's fabulous Btween Conference.

I did the keynote yesterday morning (less a speech than an experience, I hope) – here's the lovely Alfie taking part in a keynote (as opposed to listening to one)

And as suggested by e.g. Eaon last week, I played the Sasquatch dancing man video again (even tho' it'd gone round twitter and both Seth and Jon Mac had blogged it on the Wednesday)

While everyone seems to get the point about copying and following others, what struck me (as with comments in the blogosphere from folks like Jon and Seth) was how often people looked to the fat (Seth's 3rd) guy. He's the missing link they say, between early adopter/innovator and mass.

I disagree: while the 3rd (or 5th or whatever) guy is important in retrospect (he turns out to have been the 3rd or fourth or whatever), he's not really that significant; I think the important stuff to watch is how the sight of other folk getting so excited about joining in makes other observers.

In other words, its the easily-influenced and not the influential that matters. Worth remembering, I reckon…

Well done, Katz and all the Btweeners. Best conference I've been to this year. I learned heaps and – let's be honest, such lovely, lively and interesting folk. Roll on next year!


  1. David Barnes
    June 12, 2009

    On that video, the tipping point for me is when people start “wooing”. Until then you have 5 people who want to dance and don’t mind looking weird. After that it’s about joining in, not standing out.
    I hope I am never one of the wooers.

  2. david cushman
    June 12, 2009

    Blogged on that video myself. My addition to the broth is to state the need for agitated molecules and context. The Herd has to be ready to change states rather than dampen change.

  3. Adam Gee
    June 14, 2009

    Was having a think about what you were saying about changing behaviour preceding changing attitude. It reminded me a bit about the contrast bTWEEN some prominent religions [as I’ve had them explained to me, I wouldn’t profess to be any kind of expert …thank god 😉 ]. Christianity requires you first to have faith in its tenets and then to follow the practice/ritual accordingly. Judaism, by contrast, asks you to follow the ritual and the faith/belief should come in time – making it more in line with your emphasis on firstly changing behaviour.