A generation of individualists?

Posted by on Jun 28, 2009 in Uncategorized | 6 Comments


Pic from flickr

Have a look at all those kids at this summer's festivals.

Read their tweats and the FB posts. Watch how they dress and how they talk. How they behave.

Of course, they all believe they're unique individuals, but – gathered in their tens of thousands – are they really so individual?

Is this anything other than the gathering of the young folk 


  1. Dan Thornton
    June 28, 2009

    When I was younger, I decided to rebel against the mainstream by growing my hair, wearing black and listening to the heaviest bands I could find.
    And to show how individual I was, I started finding and hanging around with similar people in a small group in my local town.
    I went to gigs and stood with 10,000 other people dressed in the same way.
    And I went to stadium gigs and festivals and stood with 70,000-100,000 of people dressed the same way.

  2. Marty
    June 29, 2009

    Isn’t the appropriate comment, “yes, we’re all individuals!” followed by “I’m not?”

  3. Mike Tyldesley
    June 29, 2009

    Or, as Michel Maffesoli put it, when you are feeling that you are being most individual and ‘different’ to everyone else, that’s exactly when you are most embodying the archetypes. Or something like that. You get the drift. Even if you don’t like Jung.

  4. Martin S.
    June 30, 2009

    I always remember the BMW customers you desrcibed in the book when seeing “individual” people on the street..or any other product offering this “uniqueness – individuality” story. It’s a very strong story, that attracts people.

  5. lisa
    July 7, 2009

    We are all individual that have different characteristics..

  6. Mark Earls
    July 7, 2009

    Thanks, all.
    Lisa – think you should go watch this film clip (as suggested by Marty)

    The point being that it seems like we are individuals, acting independently of each other but the truth is otherwise