Nice piece here about an interesting neurological underpinning of conformity – how failing to conform seems to trigger an error function in our heads
…when people hold an opinion
differing from others in a group, their brains produce an error signal.
A zone of the brain popularly called the "oops area" becomes extra
active, while the "reward area" slows down, making us think we are too
"We show that a deviation from the group opinion is
regarded by the brain as a punishment," said Vasily Klucharev,
postdoctoral fellow at the F.C. Donders Centre for Cognitive
Neuroimaging at Radboud University Nijmegen in the Netherlands and lead
author of the study.
HT Derren Brown (how odd it is to write that)