Humans R Us

Posted by on Mar 27, 2009 in Uncategorized | 6 Comments

Pic c/o NYT

Very excited about next week – in NYC Monday-Friday

Tuesday is my time in the spotlight at the ARF: talking with a great panel about how to put the human back in to marketing. The ARF have really made a huge effort to rethink the conference to encourage the delegates (participants, more like) to rethink the industry, so props to Bob & Joel in particular for that.

So what am I going to say?

Well, not quite sure yet but I've got some stuff in my head about using the insights we discuss here (the unimportance of thinking and oh, yes…that HERD thing again) to redraw the map of people. Of how we repurpose our tools to work in this map ('we-research' is my current obsession). And so on…

You read this stuff I write: what would you highlight?


  1. neilperkin
    March 27, 2009

    Hi Mark. I think the language and terminology we use in our industry is really important here. There’s some succinct points about that here:
    I also think that marketers have somehow forgotten some very human but very important characteristics that garner respect and engagement from people – like generosity for example. My own views on this were in that deck I put together here:
    Hope that helps. Wish I could be in Ny to see the panel 🙂

  2. Mark Earls
    March 27, 2009

    Cool stuff, Neil.
    Let’s catch up when I’m back!

  3. James Cherkoff
    March 27, 2009

    Humans don’t need the marketing industry, the marketing industry does however need humans.
    Have a good trip… 😉

  4. Joel Rubinson
    April 4, 2009

    Mark, you were brilliant IMHO. When you said we need people more than they need us, You reminded those involved with marketing that we are descendents of those on the “discards” spaceship in hitchhikers guide to the galaxy. 🙂

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    April 6, 2009

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  6. Nikki
    April 6, 2009

    I think it’s incredibly important to always be taking the “human factor” into consideration. It is so important to have personalized marketing strategies that take into account the individual’s preference – I actually came across a neat example of this recently – – personalized calendar builder.