25 random things and egg-laying marsupials [Updated]

Posted by on Feb 12, 2009 in Uncategorized | 2 Comments

Platypus
HT Alex

Nice piece here on how this particular meme seems to have spread.

If you've been following our stuff on distributions and what they suggest about how the behaviour, idea or opinion you're trying to market, you might recognise the thinking.

Best line is saved for last:

"The best hope for someone looking to start a grass-roots craze is to
introduce a wide variety of schemes into the wild and pray like hell
that one of them evolves into a virulent meme. If evolution is any
guide, however, there's no predicting what succeeds and what doesn't.
Just look at the platypus"

I'll say that again:

"If evolution is any
guide, however, there's no predicting what succeeds and what doesn't.
Just look at the platypus"

Indeed.

So enough with the stickiness of the thing and the jolly green giants and please, please PLEASE stop pretending that it's possible to predict what will become popular.

UPDATE: Neil follows John Naughton's postings on this piece

2 Comments

  1. Dan Thornton
    February 12, 2009

    Does that mean I’m right to say that as the nominated social media person I still can’t guarantee viral success – all I can do is try provide ideas for how to allow things to be shared and spread if people want to….

  2. Mark Earls
    February 12, 2009

    That’s about the size of it 😉
    Sent from my iPhone