The B****-free January – sharing experiences so far?

Posted by on Jan 8, 2009 in Uncategorized | 7 Comments


Pic c/o Reuters

For those who've not been paying attention, a number of us have been trying not to use that b-word – in written or spoken formats – at least for the month of January. If you haven't joined us yet, please do! [It's all for fun and just a little bit of geeky learning]

Been watching the emails and tweats over the last few days and intrigued by how folk are doing. Mark for example is struggling daily; Libby seems to find it liberating and Kirsty has noted how often everyone seems to use the darn thing.

What's your experience been like? What tricks have you used to avoid tripping yourself up with a B****? What have you discovered about yourself and others? What do you want to tell others about it? What is the learning so far? Just let us know in the comments below…


  1. Dan Thornton
    January 8, 2009

    So far it’s been good.
    Mainly because I can’t use it as shorthand for what I really mean – a name, belief, trust, history, values etc.
    It means dissecting things a bit more and figuring out what really matters.

  2. Holycow
    January 8, 2009

    Well clearly quite dreadful so far but have banned my department from using the word tomorrow so fingers crossed.
    Annoyed with himself,
    Mark of Westbourne Park

  3. David Barnes
    January 8, 2009

    I feel a fraud even joining in, because my job only tangentially involves marketing and I rarely use this particular B-word anyway.

  4. RedFraggs
    January 9, 2009

    Mark of Westbourne Park you have disgraced yourself. Warning: we are watching 😉 What’s Feb’s banned word of the month going to be? “Recession” perhaps? or “Crunch”??

  5. Andy
    January 9, 2009

    Forgive me herdsters for I have sinned. The B word has issued from my lips twice thus far (insidious little bugger isn’t it?!)

  6. Andy
    January 9, 2009

    A call from John Dodds to up the ante…

  7. Adam
    January 10, 2009

    I was asked to explain my decision to join this campaign to my colleagues.
    My explanation was that, subjectively, brand simply means reputation (from Russell Davies @ PSFK London 2007), whilst objectively brand is just packaging and all that packaging blew off when they turned on the internet. Something like that.
    Confession: I have written the B word in legacy documents where I little control of the language.