Giving folk something to believe in

Posted by on Jan 22, 2009 in Uncategorized | No Comments

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Of course, if you're asking people to do something for you and you frame it so that the reason why is either you want their money (customers) or they are after yours (employees, suppliers) then you're losing out two times over:

1. you make the interaction less interesting and valuable to you (you get less from it)
2. you make your business less interesting valuable to them (which means in the end it becomes less valuable to you)

Everytime you miss the opportunity to build on your PI, you make the world a bit smaller and a bit less interesting and – maybe this might stir you to action – your footprint on that world shrinks a little and becomes a little less distinct

As Hugh's genius cartoon says, the "market for something to believe in is infinite": what do you believe that drives you business?