100 more reasons why the B-word must go

Posted by on Jan 2, 2009 in Uncategorized | 6 Comments

Cowpat

So straight after the last post comes a fantastic piece on the radio (rightfully) ripping the p*** out of the Interb**** Best B**** list: BBC's Now Show points out the stupidity of measuring our "trust" in the Royal Albert Hall (26 in the UK), Royal Doulton China (16?) or even in Microsoft (whom most of us "only trust to freeze when [we] press send…"

Just shows what nonsense the b****monsters deal in. B******* indeed

Let's say they go quietly and nobody gets hurt, eh?

6 Comments

  1. Holycow
    January 2, 2009

    Easy tiger… brand equity and balance sheet goodwill measurements may be spurious but nothing has been quite so profound as the brand concept for the 20th century. We may be at the tipping point now where it is superceeded by something else but I struggle to think what that might be because it is more of a gestalt than singular experience…
    Nice pic however…

  2. Mark
    January 3, 2009

    It’s the crassness of the thinking that gets me – trust the RAH? My a*** as Pa Royle would say
    As if “trust” predicted what happens next?
    “reputation” maybe but of a company, an organisation, a product or whatever but not the b***** b-word

  3. John
    January 3, 2009

    What was ever profound about the brand concept?

  4. Holycow
    January 4, 2009

    One thing I am definately NOT going to do this year is get into a debate about the brand concept. Nope, no way – especially with an intellect like John! That way madness/humiliation/pestilence/infirmity lies.
    Right off to the gym 🙂

  5. John
    January 4, 2009

    The gym is renowned for enhancing cognitive function, so you now have no choice but to address the question. ;O)

  6. Holycow
    January 5, 2009

    Damn that pesky fellow – he would not let it lie…