Pic c/o Picassaweb.com
Just wanted to correct a basic assumption that I keep tripping over (twice today for example in different conversations). Or to write it down so I can point to it.
What we know as New or Social Media isn't media in the sense of being a channel or a "tube" [as a senior US politician recently called it] down which information can be poured. Even the Old MSM isn't really that – though you can see how the owners of it might want to think of it that way: sending packages of information and other bits of remotely created content one way done. At least they owned the hardware and the content being sent "down the wire"
Social Media is very different: it isn't primarily an information conduit at all, but rather a means for people to connect with people. And to see what other people like them are up to. And to interact with them. And so on.
Your mobile (cell) phone is primarily for people stuff not for information transmission or reception.
Ditto Facebook and Twitter and all of the Blogosphere just about.
So, whether you're a mobile marketing maestro, a social media "specialist" [as Hugh calls them] or an airtime a*******, what you are selling is neither a medium nor – let's be frank – is it yours.
Please don't forget this: I don't want to have to explain it again…