Business with a PI (2)

Posted by on Nov 28, 2008 in Uncategorized | No Comments


pic c/o

Not sure we've cracked the Woolies brief yet, chaps – the question behind a Purpose Idea is a "why?" one:

why does this business exist? what change does it want to bring to the world?

So go here. Read the text. Explore the site. I think their PI is pretty clear, don't you?


It’s important to bridge the unnecessary gap between the music
business bigwigs who are saying we
    need to see a return on investment,
and the artists who are saying, “But it’s all about the music

    Musicians should know their business, and the music business needs to start getting real about     art.

So more suggestions for Woolies, please