Seth on tribes

Posted by on Oct 19, 2008 in Uncategorized | 2 Comments

 

Tribes_cover

Waiting for Seth's latest to hit the doormat.

Meanwhile his blog continues to offer insights like this one

What brands are for: making groups and communities function better or more interestingly.

As Hugh says, indeed

But remember Brandlanders, you don't "own" a group (just like you don't own an idea): you serve it

PS Think I'm going to spend a lot of my time with Seth's book punching the air

2 Comments

  1. Bali
    October 21, 2008

    Both your and Mr. Godin’s interview with Mr. MacLeod were incredibly compelling, thanks.

  2. Mike Tyldesley
    October 25, 2008

    Thanks Mark. More money spent with Amazon. Do you have shares in them or is that the wrong question to ask in the “downturn” as the BBC have trademarked it.
    So your in Oslo, eh? I’m off there for my hols – any tips. I will be there at New Year, mind.