No S*** Sherlock

Posted by on Oct 15, 2008 in Uncategorized | One Comment


Lindstrom's spent $7m finding out what we already knew.


Seriously, how does knowing there's some brain activity going on help?

Neurononsense, again

1 Comment

  1. Sebastian Franck
    October 21, 2008

    Hi Mark – this is my first comment on your blog. I’ve been reading it for a while now, and as always it’s refreshing to watch you shoot holes in the tedious pseudoscience that plagues marketing – and Martin Lindstrom in the extreme. We hanker so for scientific certainty, but really we don’t have a clue.
    Btw – I still remember fondly the 2 or 3 times I met you in Ogilvy in Copenhagen. They were frame changing experiences.