Lindstrom's spent $7m finding out what we already knew.
Seriously, how does knowing there's some brain activity going on help?
Hi Mark – this is my first comment on your blog. I’ve been reading it for a while now, and as always it’s refreshing to watch you shoot holes in the tedious pseudoscience that plagues marketing – and Martin Lindstrom in the extreme. We hanker so for scientific certainty, but really we don’t have a clue.
Btw – I still remember fondly the 2 or 3 times I met you in Ogilvy in Copenhagen. They were frame changing experiences.
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