In case, you thought we'd given up poking purveyors of Neuromarketing in the eyes with the Pointed Stick of Reason…
Bad Science refers to this article from the Journal Of Cognitive Neuroscience about how a little pinch of neuroscience makes your dodgy methodology seem that much more appealing. Download Seductive Neuroscience
Hands up all those who've fallen for this one?
BTW Interesting spat here between real live medical practitioners about the usefulness of brain imagining technology in diagnosis of common mental health conditions. Seems to me that until we clear that one up, it'd be better to keep the fMRIs out of marketing land.