Call me cynical, but I'm beginning to get the impression that lots of companies' primary reason for doing the big marketing budget thing is to avoid actually having to do anything that might make a difference- to avoid having to make the product really interesting or having a point to the stories they tell (as this rather odd reenactment has it)
"Have a point…it makes it so much more interesting for the listener" (thanks, Will)
I'm just happy that I don't have to start with the assumption that we need to spend a lot of money – on my business or my clients. I just keep trying to keep things interesting…to me, them and hopefully, you, too
UPDATE: seems it's a good thing – HERD has somehow crept into the Adage Power 150 list. Thanks, everyone!