The Herd on Holiday again

Posted by on Aug 27, 2008 in Uncategorized | No Comments

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pic c/o Eddie Jim

Nice piece (hat tip Tom) on how the HERD effect helps hotel guests save the planet with their towels

As we've being saying for a while now, it's what other folk do that shapes our behaviour.

If you want to get folk to do stuff, help them see the others who are already doing so…rather than trying to persuade the individual to do the right thing