Searching for new faces of Islam

Posted by on Aug 11, 2008 in Uncategorized | One Comment



There's a great little online C4 campaign (to promote engagement with the Islam Season now underway) that Adam pointed out to me a month or so ago: Osama Loves – Searching for faces of Islam

Idea is to get as many folk as possible to search for folk with the name Osama (A v common arabic name) not just the two you send on the road to make the programme itself

All straight out of the HERD marketing rule book, seems to me. Imagine the brief being how do you get the population to begin to rethink their relationship with Muslim neighboutrs

You know what I mean, but Ok then – if we have to – let's make some rules up right here and now to make the point:

HERD Rule 1. Do stuff, don't just talk
HERD Rule 2. Get your audience to do something (not necessarily directly connected with your agenda, but hey ho!)

"Help us find 500 lovely Osamas

Here's what you need to do:

  1. Find someone called Osama
  2. Take a video or a photo of them
  3. Make it look like the picture on the right (above)
  4. It must include a heart and what that Osama loves"

HERD Rule 3. …that engages them with the broader mission that lies behind the thing you're marketing
HERD Rule 4.  …together
HERD Rule 5. Make it like a service, not an ad
HERD Rule 6. BTW Make it all lots of fun & v easy

Neat – wish I'd paid more attention earlier.

Go on. Still time to join in!

1 Comment

  1. Sangeeta Kumar
    September 4, 2008

    Dear Mr. Earls,
    My name is Sangeeta Kumar, publicist for Daniel Levis.
    Mr. Levis’ publications, “Selling to Human Nature” and “The Web Marketing Advisor”, are electronic magazines devoted to sales psychology, influence, and persuasion, as they relate to copywriting (sales writing) for the web.
    Mr. Levis would like to do a 35 to 40 minute feature
    interview with you over the telephone about the application of the principles outlined in your book “Herd: How to Change Mass Behaviour by Harnessing Our True Nature”.
    This interview will be an opportunity for you to demonstrate your expertise and gain repeated exposure to approximately 60,000 potential buyers of your book(s). Additionally at the end of the interview, Mr. Levis will ask you to do a brief explicit plug for your book(s).
    Needless to say, this valuable free publicity should result in significant book sales for you.
    If you are interested, please reply with some suggested dates and times.
    Sangeeta Kumar