Ecce Homo?

Posted by on Jul 8, 2008 in Uncategorized | 3 Comments

Ice-cream-cones
Lots of food for thought recently: last week’s conferences, a few gigs and some interesting conversations along the way. 

One theme stays with me through all of these experiences – how easy it is to mistake the technology for the human beings in explaining the stuff we all talk about.

For example, James points out that search engine optimisation predates tinternet by some margin. Folk seem to feel it easy to lay blame about logistical hassles at Neil Young’s Sunday gig 
at individual peeps’ door, while wanting a “system” to make mass co-operation possible in the car-parks etc. And lots of folk at WARC seemed to want to talk about things rather than people – networks, ‘Influence” and so on. 

For me, the business highlight of the week was JP at 2gether08 sitting on folding chair on a bare stage and just talking – as a simple Mensch to other similars – about what he recalled of the Cluetrain 10 years on, what it meant to him, how the authors typically misunderstood each other. But above all, how it still resonates with him today.

And the key insight he pointed to? It’s all about the people and not the technology.

AMEN

It’s good!

3 Comments

  1. davidcushman
    July 8, 2008

    Echoing your final comment… Jackie Danicki illustrates just perfectly with her work for qik – documented here:
    http://fasterfuture.blogspot.com/2008/07/lean-too-marketing-interesting-products.html

  2. niko
    July 8, 2008

    There is this book by a famous pc hacker, Kevin Mitchnik, where he writes about his greatest assest when hacking in systems.. Humans. Social engineering was his key to success. Chinese have a saying for this: using a corps to resurrect the soul..if everybod goes after the latetst tech, it leaves you with humans left behind to create real succes

  3. John Dodds
    July 9, 2008

    I noted on the hopfarm chat forum that someone had repeatedly
    commented that he wouldn’t be going to the Neil Young show because it would just dissolve into a singalong and he preferred the intimacy of indoor gigs where actually people listened to the performance.
    Clearly he was a knob, but I tend
    to agree rand the youtube clip seems to emphasise that the experience
    is as much about hearing your neighbour sing and clap badly as it is
    the performer. Personally I blame a TOTP producer in the 80s/90s who
    started to orchestrate the studio audience into clapping along – I’m
    sure it was not always so. And now we have herd-like emulation that
    the correct response to live music is to clap along and worse yet engage in bad karaoke.
    Something should be done!