pic c/o paulgravett.com
Lots of good stuff being written and said about the discipline that emerged simultaneously from 2 London Ad Agencies 40 years ago this summer. It’s been – for me and a number of my chums – a really good way to earn a living so hurrah for us!
Also, at last, Merry and Judie
have republished Stephen King’s papers (no not that one) – one of the 2 fathers of the discipline. A tome I wish I’d had when I started…
But much of the discipline’s thinking about the future is based on the world of marketing and communication remaining much the same as it has been (think how easily we take ideas like Word Of Mouth and turn them into the Persuasive media we always wanted to have). And the thinking’s being done in the way that planning has always been done – by individuals with big brains…
We don’t know what it is or what we’re going to say yet because – like the future itself – it isn’t yet (co-) created.
Which is where you come in.
All you need is 1 bit of advice for future generations of “plotters” and a youtube clip that illustrates it.