More neurononsense

Posted by on May 24, 2008 in Uncategorized | No Comments

Phrenologicalchart

Hat tip to Gareth: 

Nice piece in Wired touching on misuse of neuroscience technology…

Unlike the speech I did a couple years ago at the 4As– Herd fans might remember that it got me into a bit of trouble – this one is written by a real live doctor who knows what he's talking about (but it's essentially the same argument) 

Love the headline ("Brainscans as mindreaders? Don't believe the hype") but think this comment sums up what you need to know about neuromarketing today