Anti-design design

Posted by on Apr 15, 2008 in Uncategorized | No Comments


Amid all the excitement recently about design being the new black (unfair, I know given that I agree with what Paul’s saying and have actually worked with the Collinsmeister and know how good he really is!), I’ve got to say I loved my visit to this store in Norwalk Connecticut 10 days ago. Me and Arthur (3) and Ben (1+) (and their parents, too).

Animatronic fruit and veg, theatrical displays, loads to wow and ahh at. In fact a veritable emporium of social objects: lots to interact around both in the store and after. And all of it in appalling “taste”.

A far cry from the loneliness of aisle 17 of Sainsburytescomorrisonsasdaland, indeed. Brilliant!

Course, Paul’s still on the money about design…