This is Piers.
He does trends. Spotting, analysing and making sense of…
Here is what he posted yesterday about his own neighbourhood in the industry. Like a bucket of cold water over your head.
While I’m not a local, I have spent a lot of time there and I can’t really find anything that doesn’t match with my experience (as a user) of the trends industry.
You’ve got to give it to Piers: telling us how it really is.
I wonder if his peers will follow his...no, I know the answer already
UPDATE: Johnnie gets Piers on the subject in a great podcast. Download and listen.