Hugh and Social objects

Posted by on Sep 22, 2007 in Uncategorized | No Comments


If you’ve only read Hugh online, go here to hear him talk brilliantly about social objects: “it’s not the object that’s important, it’s the conversations that go around it”.

“The future of marketing” indeed. It’s not what you (brand, ad) do to them that matters, it’s what they do to each other.