Herding the Herd

Posted by on Sep 16, 2007 in Uncategorized | No Comments


If Herd theory were right, it would be more useful to describe its spread in Herd terms rather than in the old individualist model.

Which is precisely what makes most sense, as far as I can see.

And is what Kuhn’s great book suggests would be the case, not just for Herd but for all shifts in practice…

Our interest in Word of Mouth may be raised by word of mouth but it’s Herd that explains how it really gets more adopters…

Neat, eh?

I do like a bit of internal consistency.