Before the loonies pop round to see you with their electrodes…and their Jetson science fiction
VOTE IN THE ‘AD AGE’ WEEKLY ONLINE POLL
BACKGROUND: Amid the many vagaries of marketing research, one thing is clear: Consumers lie. About what they want. About what they need. Sometimes they do it purposely. Most often they simply don’t seem to realize what they’re doing at all. But a number of consultants are claiming science can solve this problem. With options ranging from EEGs to MRI brain scans, some marketers are paying to see what happens in a consumer’s body and brain while viewing ads. Detractors, however, claim that this is little more than junk science.
THIS WEEK’S POLL QUESTION: Do you think neuromarketing will be a standard practice for advertisers in the future?
VOTE & COMMENT at http://adage.com/poll?poll_id=86