Am doing a session at the AAAA planning conference in San Diego shortly with the suitably provacative title “In praise of stupid: why account planning need to become less clever”.
Have a number of ideas and material already (From the history of the ‘magical quadrant graph’ and our love of the top right box, the unimportance of psychology in explaining behaviour, and the new requirments of changing environment eg. my/Zeus Jones’s obsession with changing behaviour by inventing new behaviour) to make it an interesting session for me (and the audience) but I just wondered if any folk out there had other suggestions.
Apart from anything else, it seems wrong for me to talk as if my superior intellect (ahem..) was the thing that mattered…should we do stuff together?
What do you think?
All suggestions credited properly, honest…